# Grove Foundry

> Perth-based digital marketing and tech consultancy helping businesses grow through websites, campaigns, analytics, and data management systems.

## About

Grove Foundry is a solo consultancy run by Stuart Walker, based in Perth, Western Australia. Stuart works directly with clients across private sector, government, and not-for-profit - no account managers, no handoffs.

Services are structured around three pillars:
- **Build** - Strategy, websites, landing pages, and technical foundations
- **Run** - Google Ads, SEO, paid social, and campaign management
- **Measure** - Analytics setup, reporting, and conversion tracking. Includes server-side tagging, the Meta Conversions API, measurement plans and data layer design, membership and ecommerce event tracking, Consent Mode v2, and sorting out existing setups that report the wrong numbers

## Key Pages

- [Home](https://www.grovefoundry.com.au/)
- [Services](https://www.grovefoundry.com.au/services)
- [SEO Services Perth](https://www.grovefoundry.com.au/services/seo-perth/): Local SEO, ecommerce SEO, technical audits, content strategy and answer engine optimisation (AEO) for Perth businesses
- [Google Ads Management Perth](https://www.grovefoundry.com.au/services/google-ads-perth/): Management of Search, Shopping, Display, YouTube and Performance Max campaigns, plus Google Ad Grants setup and management for eligible nonprofits
- [Social Media Marketing Perth](https://www.grovefoundry.com.au/services/paid-social-perth/): Paid social campaigns across Meta, LinkedIn, TikTok, Reddit and Snapchat, from setup and audience targeting to creative strategy and ongoing optimisation
- [Web Design Perth](https://www.grovefoundry.com.au/services/web-design-perth/): Marketing websites, landing pages, Shopify stores and redesigns, built mobile-first and SEO-ready
- [Analytics and Tracking Perth](https://www.grovefoundry.com.au/services/analytics-perth/): GA4, Google Tag Manager, server-side tagging, Meta Conversions API, measurement plans, membership and ecommerce tracking, and untangling a setup that is already a mess
- [Work and Case Studies](https://www.grovefoundry.com.au/work/)
- [Walker Scientific Case Study](https://www.grovefoundry.com.au/work/walker-scientific/)
- [How I Work](https://www.grovefoundry.com.au/how-i-work)
- [About](https://www.grovefoundry.com.au/about)
- [Contact](https://www.grovefoundry.com.au/contact)
- [Blog](https://www.grovefoundry.com.au/blog/)

## Blog Posts

- [Google AI Max: what it is and what to do before it changes your campaigns](https://www.grovefoundry.com.au/blog/google-ai-max-campaigns-explained/): What AI Max is, what it replaces (Dynamic Search Ads, with forced migration in February 2027) and what to do before the migration. Published 8 July 2026.
- [Has Google's AI eaten your traffic? A 15-minute check](https://www.grovefoundry.com.au/blog/has-google-ai-eaten-your-traffic/): A 15-minute Google Search Console check to tell whether AI Overviews are taking your traffic or the cause is a ranking problem. Published 5 June 2026.
- [AEO, GEO and SEO: the Australian guide for 2026](https://www.grovefoundry.com.au/blog/aeo-geo-seo-australia/): The three-way comparison of AEO, GEO and SEO for Australian businesses, with the Australian data and what to do about it. Published 14 May 2026.
- [How Much Does Google Ads Management Cost in Australia?](https://www.grovefoundry.com.au/blog/google-ads-management-cost-australia/): Google Ads management pricing in Australia: the fee models, what agencies and freelancers charge and how to tell if a quote is fair. Published 18 February 2026.
- [How I Built a 100/100 Lighthouse Website Without a Framework](https://www.grovefoundry.com.au/blog/lighthouse-100-without-framework/): How this static site scores 100/100/100/100 on Google Lighthouse without a framework, in under 35 KB. Published 23 February 2026.
- [How Much Does a Website Cost in Australia in 2026?](https://www.grovefoundry.com.au/blog/how-much-does-a-website-cost-in-australia/): Website costs in Australia from DIY to custom-built, with 2026 pricing and how to evaluate a quote. Published 28 February 2026.
- [What is AEO? Answer Engine Optimisation Explained for Australian Businesses](https://www.grovefoundry.com.au/blog/what-is-aeo/): The full guide to what AEO is: what Answer Engine Optimisation means, how AI search picks sources and what works for Australian businesses. Published 4 March 2026.

## Contact

- Email: stuart@grovefoundry.com.au
- LinkedIn: https://www.linkedin.com/in/stuartwalkerperth/
- Location: Perth, Western Australia
- ABN: 60 179 809 683

## Optional

- [Full details including FAQs](https://www.grovefoundry.com.au/llms-full.txt)

## Glossary

Plain-English definitions of digital marketing terms: https://www.grovefoundry.com.au/glossary/
- [Answer Engine Optimisation (AEO)](https://www.grovefoundry.com.au/glossary/answer-engine-optimisation/): Answer Engine Optimisation is the work of getting your business quoted in the answers that AI tools like Google's AI Overviews, ChatGPT and Perplexity hand back, rather than only ranking in the old list of blue links.
- [Generative Engine Optimisation (GEO)](https://www.grovefoundry.com.au/glossary/generative-engine-optimisation/): Generative Engine Optimisation is the work of getting your content surfaced and cited inside AI-generated results, the sibling term to AEO used more often with generative chat tools in mind.
- [AI Overviews](https://www.grovefoundry.com.au/glossary/ai-overviews/): AI Overviews are the AI-written summaries Google now places at the top of many results, answering the query directly and pushing the traditional links further down the page.
- [E-E-A-T (Experience, Expertise, Authoritativeness, Trust)](https://www.grovefoundry.com.au/glossary/e-e-a-t/): E-E-A-T is Google's shorthand for Experience, Expertise, Authoritativeness and Trust: the signals it uses to judge whether your content deserves to be shown, especially on topics where being wrong carries a cost.
- [Structured Data (Schema Markup)](https://www.grovefoundry.com.au/glossary/structured-data/): Structured data is code you add to a page, usually Schema.org markup, that spells out what the content means so search engines and AI systems can read it without guessing.
- [Technical SEO](https://www.grovefoundry.com.au/glossary/technical-seo/): Technical SEO is the foundational work that makes a site easy for search engines to crawl, index and trust: site structure, speed, indexation, internal linking and clean markup.
- [Core Web Vitals](https://www.grovefoundry.com.au/glossary/core-web-vitals/): Core Web Vitals are Google's three headline measures of real-world page experience: how fast the main content loads, how quickly the page responds to input, and how much it shifts around while loading.
- [Largest Contentful Paint (LCP)](https://www.grovefoundry.com.au/glossary/largest-contentful-paint/): Largest Contentful Paint, or LCP, measures how long it takes for the biggest visible element on a page to load: Google's main proxy for how fast a page feels to a real visitor.
- [Lighthouse](https://www.grovefoundry.com.au/glossary/lighthouse/): Lighthouse is Google's free auditing tool that scores a page out of 100 on performance, accessibility, best practices and SEO, and tells you exactly what to fix.
- [Quality Score](https://www.grovefoundry.com.au/glossary/quality-score/): Quality Score is Google's one-to-ten rating of how relevant and useful your ad and landing page are: a higher score lowers what you pay per click and lifts where your ad shows.
- [Cost Per Click (CPC)](https://www.grovefoundry.com.au/glossary/cost-per-click/): Cost per click, or CPC, is what you pay each time someone clicks your ad. It is set by a live auction, not a fixed price, and a better Quality Score can push it down.
- [Click-Through Rate (CTR)](https://www.grovefoundry.com.au/glossary/click-through-rate/): Click-through rate, or CTR, is the share of people who saw your ad or search listing and clicked it, worked out as clicks divided by impressions. A 2% CTR means two clicks for every hundred impressions.
- [Cost Per Acquisition (CPA)](https://www.grovefoundry.com.au/glossary/cost-per-acquisition/): Cost per acquisition, or CPA, is what it costs you in ad spend to win one conversion, a lead or a sale, rather than just a click. It is the number that tells you whether the ads pay.
- [Return on Ad Spend (ROAS)](https://www.grovefoundry.com.au/glossary/return-on-ad-spend/): Return on ad spend, or ROAS, is the revenue you earn for every dollar of ad spend: the headline efficiency measure for campaigns where you can track the value of a sale.
- [Performance Max](https://www.grovefoundry.com.au/glossary/performance-max/): Performance Max is Google's AI-driven campaign type that runs across Search, Shopping, YouTube, Display, Discover, Gmail and Maps from a single campaign, with the algorithm deciding most of the targeting.
- [Lookalike Audience](https://www.grovefoundry.com.au/glossary/lookalike-audience/): A lookalike audience is a group the ad platform builds by finding people who resemble your existing customers or leads, used to reach new prospects who behave like the people already buying from you.
- [Retargeting (Remarketing)](https://www.grovefoundry.com.au/glossary/retargeting/): Retargeting, also called remarketing, is showing ads to people who have already visited your site or engaged with you, so you stay in front of a warm audience instead of only chasing cold ones.
- [Google Analytics 4 (GA4)](https://www.grovefoundry.com.au/glossary/google-analytics-4/): Google Analytics 4, or GA4, is Google's current analytics platform: an event-based model that tracks how people find and use your site, and which channels drive enquiries and sales.
- [Google Tag Manager (GTM)](https://www.grovefoundry.com.au/glossary/google-tag-manager/): Google Tag Manager, or GTM, is a free tool that lets you add and manage tracking tags on your site from one dashboard, without editing the site's code every time something changes.
- [Server-side tagging](https://www.grovefoundry.com.au/glossary/server-side-tagging/): Server-side tagging runs your tracking tags on a server you control instead of in the visitor's browser. The browser sends data to an endpoint on your own domain, and the server forwards it on to GA4 and your ad platforms.
- [Google Search Console](https://www.grovefoundry.com.au/glossary/google-search-console/): Google Search Console is Google's free tool for seeing how your site appears in Google Search: which queries show it, how often people click, and whether Google can find and index your pages.
- [Conversion Tracking](https://www.grovefoundry.com.au/glossary/conversion-tracking/): Conversion tracking is the setup that records when a visitor does something that matters, a form submission, a call, a purchase, and ties it back to the channel that brought them.
- [Attribution Modelling](https://www.grovefoundry.com.au/glossary/attribution-modelling/): Attribution modelling is how you decide which touchpoints get credit for a conversion when a customer took several steps before buying, rather than handing all the credit to the last click.