Most agencies
are selling
you a team
you'll never meet.
Here, the person you talk to is the person doing the work. Strategy, websites, Google Ads, SEO, analytics - one senior pair of hands, every step.
I do. Strategy, execution, measurement
On the record.
Most teams sit between you and the work.
Agencies are usually built in layers - a sales lead, an account manager, a strategist, and the person who actually runs the day-to-day. That structure has its place, especially at scale. For a lot of businesses, though, it means your account moves at the pace of the team rather than the work, and a meaningful share of the budget pays for coordination rather than execution.
There's nothing wrong with that model for the right project. It's just a different shape than what I offer.
One senior pair of hands, start to finish.
Senior consulting without the layers. One person who has run the channels, set up the tracking, written the copy, and stayed close to the dashboards when something needs attention. The same person on the proposal call and in the execution.
This works best for businesses that want a direct line to the person actually doing the work. If that's you, let's talk.
If your tracking is broken, your ads
don't have a spend problem.
They have a measurement problem.
A working principle · from the desk
How this tends to go.
Conversation.
A 30-minute call. No pitch. I'll tell you whether what you need lines up with what I do.
Audit.
Quick honest look at your ad accounts, analytics, site performance, and competitive set. You get the findings whether or not we work together.
Proposal.
A scoped plan. Channels, budget, timeline, KPIs, deliverables. Clear, written down, easy to compare.
The work.
Builds, campaigns, tracking, reporting. You see the same dashboards I do. Everything documented and handed over as we go.
Refining.
Monthly reporting in plain language, regular check-ins, and a constant tightening of what is working.