Blog
Guides and analysis on the topics we work with every day - Google Ads, web performance, and digital strategy. Drawn from hands-on experience across the services we deliver.
Straight from the consultant behind Grove Foundry. Each post covers a real topic that comes up in client work - with enough detail to be genuinely useful whether you end up working with us or not.
Has Google's AI Eaten Your Traffic? A 15-Minute Check
Worried AI Overviews are taking your traffic? A free 15-minute Search Console check - and how to tell real AI loss from a ranking problem.
SEO
AEO vs GEO vs SEO: the Australian Guide for 2026
AEO, GEO, SEO - three acronyms, one real shift. What each means, what the data shows, and what to do about it in 2026.
SEO
What is AEO? Answer Engine Optimisation Explained
AEO explained for Australian businesses. What Answer Engine Optimisation actually is, what the evidence says, what works, and what's hype.
SEO
How Much Does a Website Cost in Australia in 2026?
An honest breakdown of website costs in Australia, from $300/year DIY to $100K+ custom builds. Real 2026 pricing and what to watch for.
Web Development
How We Built a 100/100 Lighthouse Website Without a Framework
We scored 100 across all four Lighthouse categories with a sub-35KB static site. No React, no Next.js, no build tools. Here's how.
Web Development
How Much Does Google Ads Management Cost in Australia?
A straightforward breakdown of what Google Ads management actually costs in Australia, what drives the price, and how to tell if a quote is reasonable.
Google Ads
Google Ad Grants: $10K/Month in Free Ads for Nonprofits
Google will give your nonprofit $10,000 USD per month in free Search advertising. Most nonprofits either don't know this exists or barely use it.
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