How we work with clients
Here is how a typical engagement runs from first conversation to ongoing results.
Conversation
I start by understanding your organisation, your goals, and what you have tried before. No pitch, no pressure. Just a straightforward conversation about where you are and where you want to be. If I am not the right fit, I will tell you.
Audit and assessment
I review your current digital presence: ad accounts, analytics, website performance, and competitive landscape. This gives me a clear picture of what is working, what is not, and where the biggest opportunities sit.
Strategy and proposal
Based on the audit, I put together a clear plan: channels, budget, timeline, KPIs, and deliverables. You know exactly what you are getting and what it costs before any work begins.
Execution
I build and deliver. Whether that's a website, a campaign, an analytics setup, or a combination - everything is documented and handed over clearly. You're never left with a black box.
Optimisation and reporting
Ongoing campaign management, testing, and refinement. Monthly reporting with clear analysis and next steps. Regular check-ins to make sure we are aligned on priorities and performance.
Engagement models
I work in whatever structure makes sense for you. Here are the most common ways organisations engage with me.
Retainer
Ongoing monthly engagement with a defined scope of work. Best for organisations that need consistent campaign management and optimisation across multiple channels.
Monthly, rolling
Project-based
Defined scope with a clear start and end. Best for audits, strategy development, analytics setup, or launching a specific campaign with a fixed timeline.
Fixed scope, fixed price
Advisory
Strategic guidance for organisations with in-house teams. I review performance, advise on direction, and help your team make better decisions without managing day-to-day execution.
Flexible hours
Audit only
A comprehensive review of your digital marketing setup. I assess your ad accounts, analytics, tracking, and competitive position, then deliver a prioritised action plan.
One-off deliverable
Not sure which model fits?
Start with a conversation. I will help you figure out the right approach for your situation.
Book a free 30-min consult